Zis-N-Zat From Pastor Asher

God is my conscience, Jesus lives in my heart… this blog is about what I see, what I think, what I do and how I serve God

Reading Peter Drucker’s “The Five Most Important Questions”

Those who chase off in too many directions suffer by diffusing their energies and diminishing their performance (Drucker et al., 25).

The old thinking was that customers would hear about us and, we hope, choose our products. The new thinking is that we, the company, choose our customers. We even may refuse to do business with certain customers. Our business is not to casually please everyone but to deeply please our target customers (Drucker et al., 32).


Drucker, Peter F, et al. The Five Most Important Questions You Will Ever Ask About Your Organization. San Francisco: Jossey-Bass, 2008.


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